Use proper nouns – Google calls them “original named entities” and they stand for the name of a person, place or organization. Traditionally, news readers first picked a publication and then looked for headlines that interest them. Google changed that process with its computer-generated Google News site. Google News aggregates headlines from many news sources, groups similar stories together and displays them according to each reader’s personalized interests. Previously published articles will be picked up by the Google News crawlers,…